The pressing concern of environmental health is something that many consumers put at the forefront of their purchasing decisions. With the looming threat of global warming felt in various parts of the world, now is the best time to shift your priorities toward sustainability. Every small choice counts in the effort to preserve the environment and prevent further damage. For consumers, moving to sustainable grooming products is one of the ways to make a positive impact on the environment.
Growing Movement Toward Sustainable Buying
According to a World Economic Forum article published in 2022, Gen Z consumers’ buying decisions are influenced more by sustainability than brand names. This generation cares about the planet’s well-being and wants to positively contribute to its preservation with sustainability-driven decision-making in their everyday purchases. And this generation is making an impact on younger generations wherein Wharton School of the University of Pennsylvania cites in a research survey that 75% of Gen Zs prefer sustainability over brand names in their purchasing decision. They are closely followed by Gen Xs and Millennials, with 73% and 71% choosing sustainability, respectively.
Since Gen Z is known as the first digital natives, they are influencing other generations to improve their buying behavior and prioritizing sustainability. Now more than ever, more people are choosing sustainable brands over those that do not put the environment as a priority.
Why Choose Sustainable and Eco-Friendly Products?
Today’s society has increased awareness about sustainable products and making a more conscious effort to choose brands that make a positive impact on the environment. But, why is it important to join this effort on sustainability?
1. Reduced Exposure to Harmful Chemicals
Sustainable and eco-friendly grooming products are a smart choice for consumers not only because it is better for the environment but it can also protect you against harmful chemicals. Many conventional grooming products contain harsh chemicals or synthetic ingredients. Prolonged exposure to these ingredients means you can absorb these harmful chemicals and toxins over time.
It can risk various diseases, allergies, and even cancer. When these chemicals are absorbed through your skin and penetrate your body, it can affect your organs and various parts negatively, increasing your risk for various diseases. Therefore, make it a habit to read the ingredients list before buying any personal care and grooming products to ensure it is free from chemicals and doesn't bring any unwanted exposure that can be harmful to your health.
2. Minimize Environmental Impact
Another crucial reason to switch to sustainable and eco-friendly products is the reduced environmental impact. As mentioned, chemicals present in conventional products can cause harm to your health. In the same way, these toxins and chemicals can also bring harm to the environment.
The chemicals are derived from non-renewable resources and producing them would contribute to the release of greenhouse gases to the environment. Petrochemical is a common ingredient that is found in many personal care products, which takes several years to degrade. It can also make its way to the soil and waterways, contributing to environmental and water pollution.
3. Promote Long-Term Wellness
Switching to sustainable and eco-friendly products promotes better overall health in the long run. Reducing your exposure to chemicals and other toxins improves your overall health and reduces the risk of allergic reactions. It benefits your health in the long term and promotes the sustainability of the entire planet by reducing your carbon footprint.
4. Support Ethical Business Practices
Choosing to support brands that manufacture sustainable and eco-friendly products can encourage those businesses that follow sustainable and ethical practices to continue their efforts. These companies care about the environment, and so they promote eco-friendly and ethical practices, such as not using chemicals in their products or using ethical labor practices.
How to Choose Sustainable and Eco-Friendly Grooming Products
With the rise of sustainable grooming products and an increased amount of consumers preferring them over conventional products, it is important for consumers to be vigilant when buying. Do not be tricked into buying products labeled as sustainable or eco-friendly. You must know what to look for when buying eco-friendly grooming products to ensure you contribute to preserving the environment.
Identify Certifications and Labels
Choose grooming products that are eco-friendly certified. Many companies can trick buyers by using the words “sustainable” and “eco-friendly” when marketing their products to lure in sustainably-conscious buyers.
You must check for certifications for sustainability and eco-friendliness from trustworthy organizations, such as Fair Trade, USDA Organic, or EcoCert. These organizations provide the label to companies or products that meet their strict environmental standards. For cruelty-free products, look for the Cruelty-Free International and the Leaping Bunny certification.
Consumers must educate themselves about these governing bodies so you can verify if the product is indeed certified.
Read the Ingredients List
Another step to choose the best sustainable and eco-friendly grooming products is to read the ingredients list. Be extra careful about ingredients like sulfates, parabens, phthalates and other synthetic ingredients because they may contain harmful toxins that harm your skin or health and the environment. Instead, look for natural or plant-based ingredients that are safe for humans and the environment.
Research the Brand Values
When all else fails, you must review the brand’s story and their reputation, particularly with regards to their commitment and track record involving environmental protection. Ensure that the brand upholds sustainability, eco-friendly and ethical labor practices that reflect their commitment to preserving the environment and social responsibility.
Choosing brands that are genuinely committed to the environment means you are supporting their stewardship efforts to protect the environment. In a way, you can support their efforts at reversing environmental damage.
The Future of Sustainable Grooming
The future is bright for the grooming industry, with more brands switching to eco-friendly and sustainable solutions in ingredient sourcing and manufacturing practices. It’s good news for consumers because there are more options available for grooming products that use natural and non-toxic ingredients. At the same time, these companies choose sustainable packaging and transportation options to minimize their environmental impact at every stage of the production.
Consumers are pivotal in shaping the future of sustainable and eco-friendly grooming products. With growing awareness on environmental issues, more people demand products and brands that align with their values. Hence, they are pushing companies to prioritize sustainability in their business practices and product development. It fosters a positive feedback loop that benefit consumers and the planet.